Branding | Wayfinding | Experiential Design
"Love, Smith" is a brand strategy being produced by the Smith Conferences and Events marketing and communications team. It's a rebranding strategy to bring some character back to the Student Union on campus. The problem is that there are many spaces on campus that feel like much more of a place to hang out for students, while Smith has been this building without a soul. This was my first time working with a large team on a design project. I brought to this project revisions to the branding, high-quality photography, and a wayfinding/signage system to use throughout the building. This is still a collaborative project that is ongoing with a plan to be completely rebranded all over throughout the next couple years. Below is an example of the current works installed and preparing to be installed in the spaces.