Stempathy Brand Identity

BRANDING | CREATIVE DIRECTION

Stempathy helps science and tech companies build diverse, inclusive teams by addressing structural barriers and cultural norms with a focus on changing the power structures that result in systemic de-valuation of women, people of color, and other marginalized groups in technical fields. 
The mark was designed to reflect these core values while maintaining a sense of authority and familiarity. The emblem of unity above the "em" emphasizes their message of being empathetic to the struggles that are face in the field of STEM for these groups. The emblem can work on it's own and be applied to a range of collateral to further push the visuals of their brand.

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