Shorepine Vacation Rentals is a rental home vacation company with locations along the Oregon Coast. They approached Coates Kokes in need of a rebrand to spark excitement back into vacationing at the coast. We were tasked with creating the new brand identity, including coming up with a new name, color palette, and of course a new logo. I created many initial concepts for different names, but in the end, the client settled on the Open Nest concept. Below are samples of the final mark, as well as the process that led to its development.