Shorepine to Open Nest Rebrand
Branding | Production Design
Shorepine Vacation Rentals is a rental home vacation company with locations along the Oregon Coast. They approached Coates Kokes in need of a rebrand to spark excitement back into vacationing at the coast.
Working alongside our Brand Manager, we were tasked with creating the new brand identity, including coming up with a new name, color palette, and of course a new logo. I created many initial concepts for different names, but in the end, the client settled on the Open Nest concept that our Brand Manager finalized. Below are samples of the final mark, as well as the process that led to its development.