Headlands Coastal Lodge & Spa
Environmental | Production | Branding
Headlands Coastal Lodge & Spa is a resort located in Pacific City, Oregon. They are owned and operated by the Kiwanda Hospitality Group. They are a one of kind resort on the Oregon coast, featuring complete packages that include adventure planning, spa treatments, and in-house restaurant. With the coast as it’s backyard, and the wilderness as it’s neighbor there is plenty to experience here.
As an agency we were tasked with brand development, building their website, and managing everything from PR to collateral and environmental pieces they were in need of. I contributed to their brand development by creating a canvas map mural that features the many different activities that this part of the Oregon Coast has to offer. I also created a system of icons to categorize each activity into different groups, which then was translated into print pieces for brochures, and digital for their online adventure planner. I also developed different print pieces to go along with the map that people staying at the resort could take with them, as well as various applications of the brand identity to push their brand awareness.